01. Enquiry
A short questionnaire covering your business, your budget and what the project needs to achieve. It provides everything necessary to understand the shape of the work before we speak.
02. Discovery Call
A conversation, not a pitch, focused on the problem behind the project, what has held the brand back and what success needs to look like. By the end, it will be clear whether ToppGraphics is the right studio for the work.
03. Proposal and Agreement
Where the fit is right, a clear proposal follows, covering scope, timeline and cost, alongside a project agreement. Once reviewed and signed, the work begins.
04. Research
Primary research begins with a detailed onboarding form, built around the business specifically. Secondary research looks outward, into competitors and the wider industry the brand needs to hold its own within.
05. Positioning
Research translates into a clear position, the place the brand holds in its market and the audience it needs to speak to. Everything that follows is built on this foundation.
06. Strategy
Where the project calls for it, the thinking is settled before any visual work begins, so every design decision that follows has a clear reason to exist.
07. Identity
Every visual element is developed together, as a single system, so nothing feels like an afterthought
08. Refinement
Every direction moves through a round of feedback before anything is finalised. The identity that ships reflects agreement, not assumption.
09. Delivery
Every file is formatted and exported for its intended use, ready for print, for web and for any supplier the brand is handed to next.
